Frontend and Backend Development

Helping Businesses Connect Smarter with Modern VoIP

PBX.IM
PBX.IM is a cloud-based VoIP platform built to help client-facing businesses simplify their communication systems, boost productivity, and turn every customer interaction into a growth opportunity.
The system delivers a secure, flexible, and modern solution tailored to the needs of today’s small and medium businesses. From call routing to international communication, the platform enables companies to manage calls with clarity and control.

Worked hours

+

Team members

Years of ongoing collaboration

The Challenge

PBX.IM came to us with a clear mission: make advanced VoIP tools more accessible, scalable, and useful for SMBs. While existing phone systems were either outdated or overly complex, PBX.IM aimed to offer a solution that’s both powerful and easy to use - without the need for IT teams or bulky hardware.

Our team joined the project to bring that vision to life.

Together, we had to:

  • Design an intuitive interface for users with no technical background
  • Build a scalable platform with modern web technologies
  • Ensure secure, encrypted communication for all calls
  • Enable advanced features like auto attendants, call queues, and real-time call monitoring
  • Integrate third-party tools for payments, email, and SMS
  • Set up efficient CI/CD workflows and global deployment for performance and reliability
  • Create brand positioning and marketing materials to stand out in a crowded market
  • Develop clear, benefit-driven messaging to communicate the value of the product

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The Process

Our collaboration with the PBX.IM team spanned over a year, with constant iteration and shared ownership across all areas of development, design, and go-to-market efforts.

We worked on all fronts:

Design

We created a clean, modern interface with custom UI components that simplify complex actions like call routing or setting up auto-attendants. Every flow was designed to minimize friction, from adding a new number to managing team permissions.

Development

On the tech side, we built a solid architecture:

  • Frontend with React.js and Next.js for speed and SEO
  • Backend with Laravel/PHP for secure business logic and scalable APIs
  • CI/CD pipeline for smooth deployment
  • MySQL and Redis to handle performance and data reliability
  • Deployed the frontend via Vercel and managed backend servers via Laravel Forge

Integrations

We integrated:

  • Stripe for payments
  • Twilio for SMS
  • SendGrid for email delivery

These allowed PBX.IM to offer essential features like number provisioning, payment management, and transactional messaging.

Content & Marketing

We wrote landing page copy, product descriptions, and social content to reflect PBX.IM’s value - helping small businesses stay connected, sound professional, and save on traditional telecom costs.

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The Outcome

PBX.IM is now positioned as a modern, reliable, and easy-to-use VoIP solution for SMBs. Businesses use it to streamline customer communication, manage calls across teams, and reduce operational costs.

Key platform benefits:

  • Clear HD call quality
  • International and toll-free numbers
  • Real-time call monitoring and analytics
  • Auto-attendants and call queues
  • Role-based permissions and secure access
  • Easy user and number management
  • 99.99% uptime and encrypted communication

Early adopters already report stronger customer satisfaction, higher agent productivity, and better cost control - without sacrificing flexibility or security.

PBX.IM continues to grow and evolve, offering a smarter way for businesses to handle voice communication in a digital-first world.

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Sneak Peek 🙌

If you're interested in learning more about the project, feel free to create an account and test it!