Oftentimes, software products could include various legal documents or contracts that you can automate by integrating third-party signing services and listening for events such as when a customer opens or signs the given document. Automating such processes can give instant feedback to customers and remove the burden of sending these documents manually

Whether it's campaigns or emails based on certain triggers, creating and automating email sending can increase customer retention and engage customers with your product. Some common examples of email automation are emails based on certain third-party events, such as an order being placed, a payment being made, or even another email received that you want to instantly react to

One of the biggest problems in modern software is connecting customers and allowing them to give feedback that can reach the support or development team in an efficient way. When using the necessary tools for customer support in combination with webhooks that can automatically reach the product team via Slack or other products, they can significantly reduce the feedback loop time between customers and the product team